CIRE News
GLO Tech for 2011
CIRE is changing the way you see boardshorts with GLO Tech. CIRE GLO Tech boardshorts feature glow-in-the-dark logo's. Whether you're pulling a late night session, chillin' in the hot tub or nuzzlin' up to the bunnies in the grotto, we're changing the way you see boardshorts.
CIRE Rashguards
Sick of wearing skin tight rashguards, CIRE has youcoveredwith t-shirt fit rashguards in 2011. Cut to fit like a t-shirt, these poly/spandex rashguards keep you rash free and provide UV50 protection. Designed with a boardshort loop in the front hem, it attaches to your boardshort drawcord to keep you from getting brown bagged during a 2 wave hold down.
International Distribution in 2011
Ask and you shall receive....CIRE has expanded its International Distribution to include Singapore, Russia and S. Korea. Global domination one country at a time. No distributor in your country yet, we can ship direct and make it affordable. Email us at
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Custom Graphic Boardshorts
Taking Custom Graphic boardshorts to a new level. With the introduction of the “Custom Graphic” boardshort, you now have complete control over your boardshort graphics. Here is how it works: we supply the white boardshorts and a six pack of permanent neon fabric markers, you supply the creativity. Think of it as an open canvas of white and your design possibilities are endless. The six pack of permanent neon fabric markers contain fluorescent colors: orange, yellow, green, pink, blue, and purple. The fabric markers are specifically designed to be used on fabric and are permanent so they won’t wash out.
Surfrider Hangtag Program 
The Surfrider Foundation’s Hang Tag Program allows CIRE to make a donation to help the Surfrider Foundation continue their fight to protect our world’s oceans, waves and beaches. In return, each pair of our boardshorts is tagged with two-color Surfrider hangtags that are printed on 100% recycled paper with soy based inks. A portion of each customers purchase will be donated to the Surfrider Foundation. We are stoked to help the Surfrider Foundation continue their conquest to protect our oceans.
Christian Brothers Daytona Beach Spring Fling & ProAm Surf Contest
CIRE has been sponsoring the Christian Bros event since 2005. The event is now a ProAm Surf Contest that counts toward the Costa Crown Series. The Costa Crown Series winners receive a free trip to Costa Rica to compete in one of the biggest Pro events in Costa Rica. The Annual Spring Fling and Surf Contest is the biggest surf event in the Daytona Beach area with over a hundred competitors and hundreds of spectators.The two-day event will feature a surf contest, good food, surf lessons, paddle contest, other games and giveaways, counseling for youth, and a message on Sunday morning. The contest divisions are girls, women, female longboard, open funshape, boys, juniors, mens, masters, juniors longboard, mens longboard, and Costa Crown divisions. The contest will be held April 5th -6th at the Birth Place of Speed Park at the Granada approach in Ormond Beach.
CIE Springride
CIRE has teamed up with our good friends from CIE to bring you the CIE Springride since. Located on the lakes of NorCal, this event is a sick way to kick off the summer and is organized by the coolest guys inwakeboarding, the CIE crew. For more info check out www.CIEwakeboarding.com
South Bay Surf Series
CIRE has teamed up with ET Surf in Hermosa Beach to bring you the South Bay Surf Series in Hermosa Beach. Throwing the best and biggest competitive surf event in all of the South Bay, this event is open to men and women of all ages and features divisions in shortboard, longboard, and bodyboard.
Beauties in CIRE From Rachel Hunter (yes, Rachel Hunter) to Lake Havasu beauty's....they are eveywhere.
Official Sponsor of the Pro Wakeboard Tour
